Mentors: Dr. John Peha, Dr. Afsaneh Doryab

Client:  AMGlobal Consulting (Andrew Mack, Raza Khan)

Description: 
Across the developing world, some 30-50% of harvested crops never make it to consumers. Food is lost, it rots, is eaten by pests, or never picked up, but the hard work of agriculture has been done. The weak link is logistics: getting goods from small rural farmers to urban markets.
The world’s 500 million small farmers produce about $500 billion in crops every year, but more than a third – an estimated $150 billion – is wasted. Intermediaries arranging transport and sale capture a further 30% in most markets, limiting incentives for increased production and limiting supply for consumers.

Deliverables:
Work with the AMGlobal Consulting to create a simple-to-use, app-based MVP that combines three proven technologies – ridesharing, mobile banking, and microinsurance – to help get more produce to market sooner.  We will want the MVP to be structured such that mobile wallet or other payments APIs can sit on top of the app, enabling users to do transactions in the app but using existing banking services. 
As a key component of the value proposition is data capture, we will also want the app to be structured to enable data capture around payments, deliveries, quantities and other key elements of the app.